About the Role

As Marketing Director, you will be at the forefront of driving CyberVadis' growth as a global provider of a third-party cyber risk management (TPCRM) solution. This role offers a unique opportunity to build and execute a B2B demand generation strategy from the ground up while elevating CyberVadis’ brand visibility in a competitive market. As part of a growing global scale-up, you’ll thrive in a dynamic environment where your creativity, ambition, and ability to execute will make a real impact.

You’ll initially lead a small team of two, with the opportunity to scale the function as the company grows. This role is ideal for a hands-on, results-oriented leader who combines strategic vision with the ability to roll up their sleeves to deliver impactful marketing campaigns. If you’re driven to grow alongside an ambitious company, we’d love to hear from you.

Reporting line

You report to the CEO

Location

The position is based in CyberVadis Headquarters in Paris, France

Key Responsibilities

• B2B Demand Generation Leadership: Develop and execute a global marketing strategy focused on scalable demand generation that attracts new enterprise- and mid-sized customers and retains existing ones.

• Team Development: Lead, mentor, and collaborate closely with the marketing team (currently 2 team members) to foster a high-performing and positive work culture.

• Hands-On Campaign Execution: Plan and implement end-to-end multi-channel marketing campaigns across content, events, email marketing, paid media, SEO, and social media. Balance strategic leadership with hands-on execution in the early stages.

• Brand Positioning: Define and enhance the company’s brand narrative and customer journey to strengthen our global market position.

• Performance & KPIs: Establish clear marketing KPIs, track performance, and optimize activities to maximize ROI. Report results and key insights to the leadership team.

• Market Insights: Stay ahead of market trends, competitive landscapes, and customer behaviour to continually refine marketing strategies.

• Cross-Functional Collaboration: Work closely with Sales, Customer Success, and Product experts to ensure alignment on go-to-market strategies and messaging.

• Budget Management: Own and optimize the marketing budget to deliver maximum impact with available resources.

• External Partnerships: Manage key relationships with partners including agencies, content creators, and event organizers to scale campaigns effectively.

What You Bring

• Experience: 7-10 years of B2B marketing experience, with a strong focus on demand generation in international, high-growth environments. Experience in cybersecurity or software industries is a strong plus.

• Hands-On Leadership: A proven ability to flex between hands-on execution and strategic leadership. You’re comfortable building alongside your team and leading by example.

• B2B Demand Generation Expertise: Deep knowledge of digital marketing channels (paid media, SEO, email, CRO, content marketing, social media) with experience in building scalable marketing funnels and pipelines.

• Strategic Mindset: A growth-focused thinker who can build robust marketing plans, define measurable goals, and create strong brands.

• Tools Proficiency: Familiarity with marketing tools like Pardot and Salesforce to manage campaigns and optimize lead performance.

• Team & Collaboration Skills: A team player at heart who collaborates effectively across functions and enjoys helping each other succeed.

• Analytical Skills: Strong ability to analyze marketing performance data, draw actionable insights, and drive optimization.

• Ambition: You are highly motivated to grow personally and professionally alongside the company’s success.

• Communication Skills: Exceptional verbal and written communication skills.

• Education: Master’s degree in Marketing, Business, or a related field.

• Languages: Native-level English is required; French or German is a plus.